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Frankel Automotive Group

Directions York Road - Hunt Valley

  • TOLL FREE: (888) 452-0354
  • Local: (410) 666-5000

It's Not Just a Car, It's a Frankel

30th Anniversary


Robert E. Frankel celebrates his 30th Anniversary as a Baltimore Automobile Dealer

Bob Frankel, Bobby to those who know him well, is a Baltimore native and a graduate of the Park School and the University of Baltimore, where he earned a degree in Business Management.

Bob's Automotive Career started at a young age as he worked his way through high school and college as a car salesman, and holds the distinction of being the youngest licensed automotive salesman in the state of Maryland at the time.  Immediately following college graduation, Bob worked his way up to several top automotive management jobs in the Baltimore area.  In 1980, those successes led to the Motors Holding Division of General Motors requesting that Bob take over the operation of Swartz Cadillac on Reisterstown Rd in Pikesville, MD.  A short two years later on April 2, 1982, Bob purchased the stock of Swartz Cadillac, renamed the dealership Frankel Cadillac, and started his journey as a successful Baltimore Automobile dealer.


Highlights of Bob's past 30 years include:

¨       1982  Named a Cadillac dealer in Pikesville, MD

¨       1987  Awarded the Land Rover franchise at the Pikesville location

¨       1988  Selected as the exclusive Acura dealer for East Baltimore and constructed a facility for Acura at 10400 York Rd.  Cockeysville, MD

¨       1990  Approved as a multiple Cadillac dealer when he took over the Chesapeake Cadillac Jaguar point on N Charles Street.  He moved that operation in 1994 to its current location at 10240 York Rd. Cockeysville, MD 

¨       1998  Opened the Frankel  Mid Atlantic Collision Center on Beaver Dam Ct in Cockeysville,  MD.  This facility has been expanded several times and is now the largest body shop in Baltimore County, MD.

¨       2002  Moved the Cadillac operation out of Pikesville to create a Cadillac, Pontiac, GMC operation in Owings Mills, MD.

¨       2002  Constructed a Land Rover facility at 10260 York Rd in Cockeysville, MD adjacent to the Cadillac Jaguar facility, to house that franchise.

¨       2009  Separated Jaguar from Cadillac and combined it with the existing Land Rover facility.

¨       2009  As part of the re-structuring of General Motors, Bob terminated the Pontiac and GMC franchises in Owings Mills and combined the Owings Mills Frankel Cadillac operation with Chesapeake Cadillac to form the single line Frankel & Chesapeake Cadillac operation in Cockeysville.

¨       2012  Commenced a multi-million dollar renovation of the York Rd Frankel & Chesapeake facility to reflect his 100% commitment to the luxury car buying experience.

Bob has served on the board of Directors of the Maryland New Car and Truck Dealers Association, the Baltimore County General Hospital and Pikesville Community Growth Corporation.  He is former Vice President of Save A Heart of Baltimore Foundation.  In the past he has co-sponsored the Cerebral Palsy of Baltimore Campaign and has participated as a member of the Board of Directors of the Easter Seals Telethon.  He served as a member of the Cadillac National Dealer Counsel and Chairman of the Current Product Group.


Bob and his wife Sherrie have been married for 32 years.  They have two children, Ryan 28 and Katie 26.