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2012 APEAL Reveals Jaguar Land Rover's Appeal

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The votes are in, counted, and the winner is … the Range Rover Evoque in the most "APEALing" Entry Premium Crossover SUV segment.  The 2012 J.D. Power and Associates 2012 APEAL (Automotive Performance, Execution and Layout) Study measures "how much customers like their vehicles'design, performance and features" according to Andy Goss, President of Jaguar Land Rover North America, LLC.  He further adds, "Clearly, our customers are quite smitten."

Evidently, he is quite right.  Jaguar did very well overall, placing 2nd out of the 34 brands surveyed.  It also came in second…
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2012 Range Rover Evoque Receives Two More Awards

After the 2012 show seasons wraps, Land Rover will need an even larger display case to hold all the awards garnered by the Range Rover Evoque. So far, the all-new Evoque has collected over 100 awards from around the world. The two of the latest awards recognize the Evoque's interior quality (WardsAuto World 10 Best Interiors) and the vehicle's appeal to women (Women's World Car of the Year).

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